This web site incorporates all the newest data, insights, and traits you would like to help you know how folks in Hong Kong use digital products and expert services in 2024.
Take note: over the past calendar year, we’ve produced some crucial adjustments to how we calculate social websites user figures, as well as the data resources that we use to inform these calculations have also made significant and huge-ranging revisions for their published figures for the duration of that period of time.
On the other hand, as we pointed out within the Fb segment higher than, variations in the viewers access figures revealed in Meta’s advert planning tools never always correlate with All round adjustments in its platforms’ Energetic person bases.
Because of this, we advise caution when comparing the social networking user values printed In this particular 12 months’s experiences with those published in earlier years, In particular mainly because variations in claimed values often is the result of “corrections” during the supply data, and also modifications in precise user behaviour.
Additionally, we’ve seen some notably weird developments while in the data claimed in X’s advertising applications over the past calendar year, so we’d suggest warning In relation to analysing these X figures.
“Estimated audience size is not a proxy for monthly or day-to-day Lively customers, or for engagement. Estimates aren’t made to match inhabitants, census estimates or other resources, and will vary based on elements such as what number of accounts throughout Meta technologies a person has, how many non permanent guests are in a selected geographic location in a supplied time, and Meta person-noted demographics.”
Nonetheless, Be aware that LinkedIn’s advertising and marketing instruments publish viewers reach data depending on whole registered customers, in lieu of the monthly active end users that sort The premise of your advertisement attain figures published by most other social websites platforms.
Like a result, the newest revealed figures for internet use invariably beneath-characterize reality, and precise adoption and expansion may be bigger compared to the figures demonstrated listed here counsel. Remember to see our complete notes on data for even further particulars.
Hong Kong is getting the flexibility options for periodicity and timeliness. The indices are disseminated over check here a quarterly foundation inside a few months of the end with the reference quarter.
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However, complexities linked to the gathering and Examination of internet consumer data imply that it might generally consider several months in advance of investigation is prepared for publication.
Dig further: for the most up-to-date insights into Web adoption and use around the world, stick to our standard World-wide Statshot stories.
Note: Meta’s promoting means only publish viewers gender data for “woman” and “male” people.
Nevertheless, it’s worth noting that X infers its people’ gender, by analysing alerts including the identify that users enter within their profile, and their broader activity over the System.